TERMIUM Plus®
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TEST MESSAGE PUBLICITAIRE [1 record]
Record 1 - internal organization data 2010-04-21
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
- Motivation and Advertising Psychology
- Marketing Research
Record 1, Main entry term, English
- copy testing
1, record 1, English, copy%20testing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- copy test 2, record 1, English, copy%20test
correct, see observation
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Verifying whether an advertisement or a commercial has had the intended effect on consumers. May be done before (pre-test) or after (post-test) the start of the campaign. 3, record 1, English, - copy%20testing
Record number: 1, Textual support number: 1 OBS
for "copy test" : a test of the effectiveness of an advertisement with purchasers, consumers, or an audience obtained for the test. 2, record 1, English, - copy%20testing
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
- Motivation et psychologie de la publicité
- Étude du marché
Record 1, Main entry term, French
- test de communicabilité
1, record 1, French, test%20de%20communicabilit%C3%A9
correct
Record 1, Abbreviations, French
Record 1, Synonyms, French
- test de message publicitaire 2, record 1, French, test%20de%20message%20publicitaire
correct
- test de message 3, record 1, French, test%20de%20message
correct
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Technique d'investigation destinée à s'assurer de la compréhension, de la valeur d'attention et de mémorisation, de la crédibilité et de l'intérêt d'un message publicitaire, le plus souvent avant le lancement d'une campagne. 1, record 1, French, - test%20de%20communicabilit%C3%A9
Record number: 1, Textual support number: 1 OBS
On retrouve dans plusieurs ouvrages généraux et de publicité, les termes anglais «copy testing» et «copy test». 4, record 1, French, - test%20de%20communicabilit%C3%A9
Record 1, Spanish
Record 1, Textual support, Spanish
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