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TEST PORTE-ANNONCES [1 record]

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Alphabetical list of terms

Record 1 1985-01-30

English

Subject field(s)
  • Advertising Techniques
DEF

A test of periodical advertising using a dummy magazine which contains the advertising being tested as well as other advertising that is used as control.

French

Domaine(s)
  • Techniques publicitaires
DEF

Notation des réactions et des temps de réaction devant un recueil spécial contenant différentes annonces.

Key term(s)
  • folder test

Spanish

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