TERMIUM Plus®

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TEST PREFERENCE CONSOMMATEURS [1 record]

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Record 1 1991-12-10

English

Subject field(s)
  • Surveys (Public Relations)
  • The Product (Marketing)
  • Marketing Research
OBS

The product-development stage consists largely of consumer-preference testing of different product characteristics to find the most appealing combination in consumer terms. (KOTMA 1972, p. 492)

French

Domaine(s)
  • Enquêtes et sondages (Relations publiques)
  • Produit (Commercialisation)
  • Étude du marché
CONT

Dans le développement du produit (...) il s'agit (...) de déterminer les propriétés physiques du produit (...) au besoin en recourant à des tests de préférence des consommateurs.

Spanish

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