TERMIUM Plus®

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TEST PUBLICITAIRE [1 record]

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Record 1 2001-02-07

English

Subject field(s)
  • Advertising Techniques
CONT

An advertising test is the moment of truth for your product. But you cannot afford an advertising test for every product idea that looks good.

French

Domaine(s)
  • Techniques publicitaires
OBS

Les procédures de test publicitaire consistent habituellement à montrer la publicité étudiée une ou plusieurs fois, au milieu d'autres publicités. On part de l'hypothèse que si la version A est supérieure à la version B, cette supériorité sera présente lorsque le message sera diffusé ou imprimé, même si le nombre d'exposition est différent de celui du test.

Spanish

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