TERMIUM Plus®

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TEST SPLIT-RUN [1 record]

Filter results by subject field Alphabetical list of terms

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Alphabetical list of terms

Record 1 2010-10-14

English

Subject field(s)
  • Advertising Agencies and Services
  • Advertising Techniques
DEF

A technique used to test the effectiveness of advertising copy. Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.

Key term(s)
  • split run

French

Domaine(s)
  • Agences et services de publicité
  • Techniques publicitaires
DEF

Technique destinée à mesurer les réponses relatives à deux annonces différentes, en insérant chacune d'elles dans la moitié des exemplaires d'un support de presse également distribués.

Spanish

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