TERMIUM Plus®

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ARGUMENT VENTE [6 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2020-11-18

English

Subject field(s)
  • Advertising Techniques
CONT

The ESP's for a sports car could be connotations such as Sporty and Dynamic, whereas the connotations for a family car could be Practical and Versatile. These connotations will only work in connection with practical features and functions that underline the emotions. Otherwise, they lose their meaning.

French

Domaine(s)
  • Techniques publicitaires
DEF

Argument de vente qui s'adresse à la sensibilité du client pour susciter de sa part une réaction affective favorable.

OBS

Termes publiés au Journal officiel du 12 mai 2000.

Spanish

Save record 1

Record 2 2020-11-18

English

Subject field(s)
  • Advertising Techniques
CONT

A Unique Selling Point (USP) is a feature that makes a product or service distinctive. A particular product may use unique packaging, advertising campaigns, added quality or even simply a low price feature to make it different.

CONT

This printer's key selling point is the ink, which is claimed to resist fading for 85 years, even longer than HP claims their prints to last.

French

Domaine(s)
  • Techniques publicitaires
DEF

Principal argument mis en avant pour la vente d'un produit.

CONT

La fiabilité de l'équipement constitue un argument clé de vente pour Bombardier Transport et elle a clairement représenté un facteur déterminant pour l'obtention de la plus récente commande additionnelle de la New York Metropolitain Transportation Authority/Metro-North Railroad («MTA/MNR») portant sur 120 rames automotrices électriques M-7.

OBS

Terme publié au Journal officiel du 12 mai 2000.

Spanish

Save record 2

Record 3 2011-09-22

English

Subject field(s)
  • Communication (Public Relations)
DEF

A central issue, concern, or characteristic that motivates people to make a particular choice (among consumer goods, political candidates, or social structures).

CONT

"Hot button" has developed an attributive use as well in which it means "central, influential, crucial".

OBS

Term currently of great interest to someone who matters (i.e. some big shot).

PHR

Hot-button issue, word.

Key term(s)
  • hot-button issue
  • hot-button word

French

Domaine(s)
  • Communications (Relations publiques)
DEF

Le mot, la formule magique qui fait accéder à quelque chose, obtenir quelque chose.

Spanish

Save record 3

Record 4 2005-09-02

English

Subject field(s)
  • Advertising Techniques
  • Sales (Marketing)
  • Merchandising Techniques
DEF

... a characteristic of the product itself which can contribute to the satisfaction of a need or desire of the buyer.

French

Domaine(s)
  • Techniques publicitaires
  • Vente
  • Techniques marchandes
DEF

Tous les points forts d'un produit ou d'un service qui sont utilisés pour réaliser une vente.

OBS

argument de vente : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Key term(s)
  • argument de vente d’un produit

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
  • Ventas (Comercialización)
  • Técnicas mercantiles
DEF

Cada uno de los puntos fuertes de un producto o servicio que se utiliza para lograr una venta.

OBS

argumento de venta: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 4

Record 5 2001-03-27

English

Subject field(s)
  • Advertising Techniques
CONT

If a product's selling point was on packaging alone, the guys at Karna would be well on their way to retirement.

French

Domaine(s)
  • Techniques publicitaires
CONT

[La] mise en évidence de ces bouteilles [...] dans le véhicule est davantage un argument de vente d'un produit [...]

Spanish

Save record 5

Record 6 1988-07-05

English

Subject field(s)
  • Merchandising Techniques

French

Domaine(s)
  • Techniques marchandes
DEF

Pierre angulaire à la coordination future de tous les éléments de la stratégie marketing.

OBS

Par exemple, pour la vente d'une maison préusinée : Mieux construite en dedans pour mieux résister dehors.

Spanish

Save record 6

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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