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CANADOBLANCHIMENT [1 record]

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Record 1 2025-12-02

English

Subject field(s)
  • Merchandising Techniques
  • National and International Economics
CONT

As U.S. tariffs make Canadian consumers more inclined to purchase Canadian-produced goods, regulators have noted a rise in "maple washing" - the use of Canadian-themed branding (such as maple leaves, "packaged in Canada," "designed in Canada," etc.) on imported products that are not actually made in Canada or otherwise considered Canadian products.

Key term(s)
  • maplewashing
  • maple-washing

French

Domaine(s)
  • Techniques marchandes
  • Économie nationale et internationale
DEF

Pratique commerciale trompeuse qui consiste à utiliser des symboles faisant croire qu'un produit est d'origine canadienne alors qu'il ne l'est pas.

OBS

canadoblanchiment; érablanchiment : désignations et définition entérinées par le Comité de terminologie de Radio-Canada en 2025.

Spanish

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