TERMIUM Plus®
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EMPLACEMENT ANNONCE PUBLICITAIRE [2 records]
Record 1 - internal organization data 2025-07-08
Record 1, English
Record 1, Subject field(s)
- Advertising Media
Record 1, Main entry term, English
- advertisement position
1, record 1, English, advertisement%20position
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
- ad position 2, record 1, English, ad%20position
correct, noun
Record 1, Textual support, English
Record number: 1, Textual support number: 1 OBS
The advertisement position refers to where an advertisement is found in a printed medium. 3, record 1, English, - advertisement%20position
Record 1, Key term(s)
- position of the advertisement
- position of the ad
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
Record 1, Main entry term, French
- emplacement de la publicité
1, record 1, French, emplacement%20de%20la%20publicit%C3%A9
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- position de la publicité 2, record 1, French, position%20de%20la%20publicit%C3%A9
correct, feminine noun
- emplacement de l’annonce 3, record 1, French, emplacement%20de%20l%26rsquo%3Bannonce
correct, masculine noun
- position de l’annonce 4, record 1, French, position%20de%20l%26rsquo%3Bannonce
correct, feminine noun
- emplacement de l'annonce publicitaire 5, record 1, French, emplacement%20de%20l%27annonce%20publicitaire
correct, masculine noun
- position de l’annonce publicitaire 6, record 1, French, position%20de%20l%26rsquo%3Bannonce%20publicitaire
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Endroit où se trouve une publicité dans un média imprimé. 7, record 1, French, - emplacement%20de%20la%20publicit%C3%A9
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2025-07-08
Record 2, English
Record 2, Subject field(s)
- Advertising Media
- Internet and Telematics
Record 2, Main entry term, English
- advertisement position
1, record 2, English, advertisement%20position
correct, noun
Record 2, Abbreviations, English
Record 2, Synonyms, English
- advertisement placement 1, record 2, English, advertisement%20placement
correct, noun
- ad position 1, record 2, English, ad%20position
correct, noun
- ad placement 2, record 2, English, ad%20placement
correct, noun
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Ad placement refers to the specific location on a webpage or app where an advertisement is displayed. 3, record 2, English, - advertisement%20position
Record 2, Key term(s)
- position of the advertisement
- placement of the advertisement
- position of the ad
- placement of the ad
Record 2, French
Record 2, Domaine(s)
- Supports publicitaires
- Internet et télématique
Record 2, Main entry term, French
- emplacement de la publicité
1, record 2, French, emplacement%20de%20la%20publicit%C3%A9
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- position de la publicité 2, record 2, French, position%20de%20la%20publicit%C3%A9
correct, feminine noun
- emplacement de l’annonce 3, record 2, French, emplacement%20de%20l%26rsquo%3Bannonce
correct, masculine noun
- position de l’annonce 4, record 2, French, position%20de%20l%26rsquo%3Bannonce
correct, feminine noun
- emplacement de l'annonce publicitaire 5, record 2, French, emplacement%20de%20l%27annonce%20publicitaire
correct, masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
La position des annonces sur une page web influence directement leur performance. Les zones situées en début de contenu et dans la partie supérieure de l'écran génèrent habituellement les meilleurs résultats. L'intégration naturelle des annonces dans le fil de lecture, notamment entre les paragraphes, favorise l'engagement des visiteurs. Les emplacements en fin d'article permettent aussi d'obtenir de bons taux de clics, car les lecteurs sont alors plus réceptifs aux suggestions liées au contenu qu'ils viennent de lire. 4, record 2, French, - emplacement%20de%20la%20publicit%C3%A9
Record 2, Spanish
Record 2, Textual support, Spanish
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