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The Government of Canada’s terminology and linguistic data bank.
IMPERATIFS MARCHE [2 records]
Record 1 - internal organization data 2012-02-08
Record 1, English
Record 1, Subject field(s)
- Marketing Research
Record 1, Main entry term, English
- market-pull approach
1, record 1, English, market%2Dpull%20approach
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- market pull approach 2, record 1, English, market%20pull%20approach
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The result is a market pull approach, where marketplace needs and expectations are passed up to the supplier, rather than a process where standardized products and services are pushed down to the consumer. 2, record 1, English, - market%2Dpull%20approach
Record 1, French
Record 1, Domaine(s)
- Étude du marché
Record 1, Main entry term, French
- approche guidée par la demande
1, record 1, French, approche%20guid%C3%A9e%20par%20la%20demande
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- approche axée sur la demande 2, record 1, French, approche%20ax%C3%A9e%20sur%20la%20demande
proposal, feminine noun
- approche guidée par les impératifs du marché 3, record 1, French, approche%20guid%C3%A9e%20par%20les%20imp%C3%A9ratifs%20du%20march%C3%A9
feminine noun
- approche axée sur les impératifs du marché 2, record 1, French, approche%20ax%C3%A9e%20sur%20les%20imp%C3%A9ratifs%20du%20march%C3%A9
proposal, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
Le réseau, initialement lancé par la BERD [Banque européenne de reconstruction et de développement] et la FAO [Organisation des Nations Unies pour l'alimentation et l'agriculture], souligne le besoin d’une approche guidée par la demande, où les investissements vont vers des projets commercialement viables. 1, record 1, French, - approche%20guid%C3%A9e%20par%20la%20demande
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2012-02-08
Record 2, English
Record 2, Subject field(s)
- Marketing Research
- The Product (Marketing)
Record 2, Main entry term, English
- market pull
1, record 2, English, market%20pull
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
"Market pull" means that an innovation is developed by R&D [research and development] based upon identified customer needs. 2, record 2, English, - market%20pull
Record number: 2, Textual support number: 1 OBS
market pull: term usually used by opposition to "technology push." 3, record 2, English, - market%20pull
Record 2, French
Record 2, Domaine(s)
- Étude du marché
- Produit (Commercialisation)
Record 2, Main entry term, French
- impératifs du marché
1, record 2, French, imp%C3%A9ratifs%20du%20march%C3%A9
masculine noun, plural
Record 2, Abbreviations, French
Record 2, Synonyms, French
- demande du marché 2, record 2, French, demande%20du%20march%C3%A9
feminine noun
- traction du marché 3, record 2, French, traction%20du%20march%C3%A9
feminine noun
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
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