TERMIUM Plus®

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LOYAUTE MARQUE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-10-30

English

Subject field(s)
  • Sales (Marketing)
DEF

Loyalty of a customer to a particular brand.

Key term(s)
  • loyalty to the brand

French

Domaine(s)
  • Vente
DEF

Mesure dans laquelle le consommateur développe l'habitude d'acheter un produit d'une marque donnée.

OBS

La fidélité à la marque est un indice important pour mesurer la stabilité d'une marque et l'attachement des clients.

Spanish

Save record 1

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