TERMIUM Plus®

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MACRO-MARKETING [1 record]

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Record 1 2025-09-26

English

Subject field(s)
  • Marketing
  • Economics
DEF

... the study of marketing processes, activities, institutions, and results from a broad perspective (such as a nation), in which cultural, political, and social as well as economic interaction are investigated.

Key term(s)
  • macro-marketing

French

Domaine(s)
  • Commercialisation
  • Économique
CONT

Le macromarketing [...] s'intéresse aux marchés à grande échelle, tels que les régions, les nations et les communautés internationales économiques. Il s'agit d'une approche globale qui permet aux entreprises de comprendre et de répondre aux besoins des consommateurs [...]

Key term(s)
  • macro-marketing

Spanish

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