TERMIUM Plus®

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MAGAZINE PROMOTIONNEL [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2020-11-18

English

Subject field(s)
  • Advertising Media
DEF

A magazine produced by a business as a means of communicating to its customers.

CONT

As a communications tool customer magazines are enormously powerful and allow firms to have a level of contact with their customers that other media do not have. They are particularly good at conveying difficult and complex messages to an audience. They also lend themselves well to measurement and tracking, offering tangible information on return on investment and performances against objectives.

French

Domaine(s)
  • Supports publicitaires
DEF

Publication gratuite destinée à la clientèle.

OBS

Terme publié au Journal officiel du 28 juillet 2001.

Spanish

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