TERMIUM Plus®

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MAILING [1 record]

Record 1 2016-06-02

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Media
  • Postal Service Operation
DEF

A batch of mail or a number of items posted at one time, especially as part of a publicity campaign, survey, etc.

French

Domaine(s)
  • Techniques marchandes
  • Supports publicitaires
  • Exploitation postale
CONT

Un publipostage est un envoi en nombre de courrier ou lettre-type, plus ou moins personalisé, à un ensemble important de destinataires, ayant des centres d'intérêts communs, qu'on appelle la «cible».

OBS

publipostage : terme recommandé par la Commission générale de terminologie et de néologie de France.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Medios de publicidad
  • Explotación postal
DEF

Envío de información publicitaria o propagandística por correo postal.

OBS

buzoneo: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, recomienda la voz española "buzoneo" como equivalente del anglicismo "mailing".

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