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MARCHANDISAGE [13 records]
Record 1 - internal organization data 2018-07-27
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
Record 1, Main entry term, English
- merchandising
1, record 1, English, merchandising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- merchandizing 2, record 1, English, merchandizing
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A marketing activity, including sales and promotion, designed to make retail goods available, attractive and conspicuous in a store. 3, record 1, English, - merchandising
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
Record 1, Main entry term, French
- marchandisage
1, record 1, French, marchandisage
correct, see observation, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- présentation des marchandises 2, record 1, French, pr%C3%A9sentation%20des%20marchandises
correct, feminine noun
- merchandizing 3, record 1, French, merchandizing
anglicism, see observation, masculine noun
- merchandising 4, record 1, French, merchandising
anglicism, see observation, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Élément tactique de la stratégie commerciale d'une entreprise portant sur les méthodes de commercialisation et permettant d'adapter et de présenter à un acheteur éventuel le produit à vendre ou le service à fournir dans les meilleures conditions matérielles et psychologiques possibles. 2, record 1, French, - marchandisage
Record number: 1, Textual support number: 1 OBS
«Merchandizing» ou «merchandising» sont plus répandus en français, aussi bien au Canada qu'en Europe, que «marchandisage». 5, record 1, French, - marchandisage
Record number: 1, Textual support number: 2 OBS
marchandisage : désignation entérinée par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada. 6, record 1, French, - marchandisage
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
Record 1, Main entry term, Spanish
- promoción comercial
1, record 1, Spanish, promoci%C3%B3n%20comercial
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 OBS
promoción comercial: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "promoción comercial" es una alternativa válida al anglicismo "merchandising". 1, record 1, Spanish, - promoci%C3%B3n%20comercial
Record 2 - internal organization data 2007-05-29
Record 2, English
Record 2, Subject field(s)
- Merchandising Techniques
Record 2, Main entry term, English
- visual merchandising
1, record 2, English, visual%20merchandising
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
The art of implementing effective design ideas to increase store traffic and sales volume. 2, record 2, English, - visual%20merchandising
Record 2, French
Record 2, Domaine(s)
- Techniques marchandes
Record 2, Main entry term, French
- marchandisage visuel
1, record 2, French, marchandisage%20visuel
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Le marchandisage visuel a une mission très particulière à l'intérieur de tout commerce : maximiser les ventes et en conséquence augmenter les profits. Des milliers de produits sont accessibles et chacun d'entre eux doit avoir l'espace qui lui revient. 2, record 2, French, - marchandisage%20visuel
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2004-03-26
Record 3, English
Record 3, Subject field(s)
- Merchandising Techniques
Record 3, Main entry term, English
- merchandising product
1, record 3, English, merchandising%20product
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
- merchandizing product 2, record 3, English, merchandizing%20product
correct
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
Merchandising products are traditionally distributed with the aim of promoting a brand. Some strong brands may have an unexpressed demand stemming from subsets of faithful customers. 1, record 3, English, - merchandising%20product
Record 3, French
Record 3, Domaine(s)
- Techniques marchandes
Record 3, Main entry term, French
- produit de marchandisage
1, record 3, French, produit%20de%20marchandisage
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- produit de merchandising 2, record 3, French, produit%20de%20merchandising
anglicism, see observation, masculine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 CONT
Compumédia Design inc., Compagnie de Longueuil offrant une gamme complète de produits de marchandisage et de signalisation : logos, panneaux d'identification, porte-noms, porte-affiches et autres. 1, record 3, French, - produit%20de%20marchandisage
Record number: 3, Textual support number: 1 OBS
«Merchandising» ou «merchandizing» sont plus répandus en français, aussi bien au Canada qu'en Europe, que «marchandisage». 3, record 3, French, - produit%20de%20marchandisage
Record 3, Key term(s)
- produit de merchandizing
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 2001-04-12
Record 4, English
Record 4, Subject field(s)
- Merchandising Techniques
Record 4, Main entry term, English
- mass merchandising 1, record 4, English, mass%20merchandising
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record number: 4, Textual support number: 1 OBS
Merchandising: Marketing activities, including sales and promotion, designed to make retail goods available, attractive and conspicuous in a store. 2, record 4, English, - mass%20merchandising
Record 4, Key term(s)
- mass-merchandising
- mass-merchandizing
- mass merchandizing
Record 4, French
Record 4, Domaine(s)
- Techniques marchandes
Record 4, Main entry term, French
- marchandisage de masse
1, record 4, French, marchandisage%20de%20masse
proposal, masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
- mise en marché de masse 1, record 4, French, mise%20en%20march%C3%A9%20de%20masse
proposal, feminine noun
- merchandising de masse 2, record 4, French, merchandising%20de%20masse
proposal, masculine noun
Record 4, Textual support, French
Record number: 4, Textual support number: 1 OBS
Merchandising : Partie du marketing englobant les techniques marchandes permettant de présenter à l'acquéreur éventuel, dans les meilleures conditions matérielles et psychologiques, le produit ou le service à vendre. 3, record 4, French, - marchandisage%20de%20masse
Record number: 4, Textual support number: 2 OBS
Le terme merchandising est encore utilisé dans les sources les plus récentes bien que la commission de terminologie du ministère de l'économie et des finances et l'Administration française ont proposé marchandisage pour désigner le merchandising. 2, record 4, French, - marchandisage%20de%20masse
Record 4, Spanish
Record 4, Textual support, Spanish
Record 5 - internal organization data 1998-01-21
Record 5, English
Record 5, Subject field(s)
- Titles of Federal Government Programs (Canadian)
- Trade
- Marketing
Record 5, Main entry term, English
- Merchandising and Licensing Program 1, record 5, English, Merchandising%20and%20Licensing%20Program
Record 5, Abbreviations, English
Record 5, Synonyms, English
Record 5, Textual support, English
Record 5, French
Record 5, Domaine(s)
- Titres de programmes fédéraux (Gouvernement canadien)
- Commerce
- Commercialisation
Record 5, Main entry term, French
- Programme de marchandisage et de mise de produits sous licence
1, record 5, French, Programme%20de%20marchandisage%20et%20de%20mise%20de%20produits%20sous%20licence
masculine noun
Record 5, Abbreviations, French
Record 5, Synonyms, French
Record 5, Textual support, French
Record number: 5, Textual support number: 1 OBS
Programme de la Commission canadienne du tourisme. 1, record 5, French, - Programme%20de%20marchandisage%20et%20de%20mise%20de%20produits%20sous%20licence
Record 5, Spanish
Record 5, Textual support, Spanish
Record 6 - internal organization data 1997-10-14
Record 6, English
Record 6, Subject field(s)
- Titles of Federal Government Programs (Canadian)
- Trade
Record 6, Main entry term, English
- Merchandising Program 1, record 6, English, Merchandising%20Program
Record 6, Abbreviations, English
Record 6, Synonyms, English
Record 6, French
Record 6, Domaine(s)
- Titres de programmes fédéraux (Gouvernement canadien)
- Commerce
Record 6, Main entry term, French
- Programme de marchandisage
1, record 6, French, Programme%20de%20marchandisage
masculine noun
Record 6, Abbreviations, French
Record 6, Synonyms, French
Record 6, Textual support, French
Record 6, Spanish
Record 6, Textual support, Spanish
Record 7 - internal organization data 1997-09-05
Record 7, English
Record 7, Subject field(s)
- Position Titles
- Trade
- Sales (Marketing)
Record 7, Main entry term, English
- Senior Area Retail Sales and Merchandising Specialist 1, record 7, English, Senior%20Area%20Retail%20Sales%20and%20Merchandising%20Specialist
Record 7, Abbreviations, English
Record 7, Synonyms, English
Record 7, Textual support, English
Record 7, French
Record 7, Domaine(s)
- Titres de postes
- Commerce
- Vente
Record 7, Main entry term, French
- Spécialiste principal de secteur chargé de la vente au détail et du marchandisage
1, record 7, French, Sp%C3%A9cialiste%20principal%20de%20secteur%20charg%C3%A9%20de%20la%20vente%20au%20d%C3%A9tail%20et%20du%20marchandisage
masculine noun
Record 7, Abbreviations, French
Record 7, Synonyms, French
- Spécialiste principale de secteur chargé de la vente au détail et du marchandisage 1, record 7, French, Sp%C3%A9cialiste%20principale%20de%20secteur%20charg%C3%A9%20de%20la%20vente%20au%20d%C3%A9tail%20et%20du%20marchandisage
feminine noun
Record 7, Textual support, French
Record number: 7, Textual support number: 1 OBS
Record 7, Spanish
Record 7, Textual support, Spanish
Record 8 - internal organization data 1997-07-14
Record 8, English
Record 8, Subject field(s)
- Government Positions
Record 8, Main entry term, English
- Merchandising Officer 1, record 8, English, Merchandising%20Officer
Record 8, Abbreviations, English
Record 8, Synonyms, English
Record 8, Textual support, English
Record 8, French
Record 8, Domaine(s)
- Postes gouvernementaux
Record 8, Main entry term, French
- Agent du marchandisage 1, record 8, French, Agent%20du%20marchandisage
Record 8, Abbreviations, French
Record 8, Synonyms, French
Record 8, Textual support, French
Record number: 8, Textual support number: 1 OBS
Environnement Canada 1, record 8, French, - Agent%20du%20marchandisage
Record 8, Spanish
Record 8, Textual support, Spanish
Record 9 - internal organization data 1989-05-15
Record 9, English
Record 9, Subject field(s)
- Organizations, Administrative Units and Committees
Record 9, Main entry term, English
- Merchandizing Committee 1, record 9, English, Merchandizing%20Committee
Record 9, Abbreviations, English
Record 9, Synonyms, English
Record 9, Textual support, English
Record 9, French
Record 9, Domaine(s)
- Organismes, unités administratives et comités
Record 9, Main entry term, French
- Comité du marchandisage 1, record 9, French, Comit%C3%A9%20du%20marchandisage
Record 9, Abbreviations, French
Record 9, Synonyms, French
Record 9, Textual support, French
Record number: 9, Textual support number: 1 OBS
Source : Comité de la Division des amis des Jeux. Se rapporte aux Jeux du Canada 1991. 1, record 9, French, - Comit%C3%A9%20du%20marchandisage
Record 9, Spanish
Record 9, Textual support, Spanish
Record 10 - internal organization data 1988-06-02
Record 10, English
Record 10, Subject field(s)
- Merchandising Techniques
Record 10, Main entry term, English
- character merchandising
1, record 10, English, character%20merchandising
correct
Record 10, Abbreviations, English
Record 10, Synonyms, English
- trade character merchandising 2, record 10, English, trade%20character%20merchandising
correct, proposal
Record 10, Textual support, English
Record number: 10, Textual support number: 1 CONT
UK television production companies often use character merchandising to help meet the costs of making a children's cartoon series. The company sells licenses on their series' characters to manufacturers of children's products, taking royalties of 5%-10% on sales. FilmFair brought Paddington Bear and The Blunders to TV, planning the character merchandising strategy for both shows to include a range of products. 1, record 10, English, - character%20merchandising
Record 10, Key term(s)
- cartoon character merchandising
Record 10, French
Record 10, Domaine(s)
- Techniques marchandes
Record 10, Main entry term, French
- commercialisation des personnages publicitaires
1, record 10, French, commercialisation%20des%20personnages%20publicitaires
correct, proposal, feminine noun
Record 10, Abbreviations, French
Record 10, Synonyms, French
- marchandisage des personnages publicitaires 1, record 10, French, marchandisage%20des%20personnages%20publicitaires
correct, proposal, masculine noun
Record 10, Textual support, French
Record 10, Spanish
Record 10, Textual support, Spanish
Record 11 - internal organization data 1987-12-08
Record 11, English
Record 11, Subject field(s)
- Occupation Names (General)
- Merchandising Techniques
Record 11, Main entry term, English
- merchandizing director
1, record 11, English, merchandizing%20director
correct
Record 11, Abbreviations, English
Record 11, Synonyms, English
Record 11, Textual support, English
Record number: 11, Textual support number: 1 OBS
Dominion Textiles position title. 2, record 11, English, - merchandizing%20director
Record 11, French
Record 11, Domaine(s)
- Désignations des emplois (Généralités)
- Techniques marchandes
Record 11, Main entry term, French
- directeur des techniques marchandes
1, record 11, French, directeur%20des%20techniques%20marchandes
proposal, masculine noun
Record 11, Abbreviations, French
Record 11, Synonyms, French
- directeur du marchandisage 1, record 11, French, directeur%20du%20marchandisage
proposal, masculine noun
- directeur du merchandising 1, record 11, French, directeur%20du%20merchandising
avoid, masculine noun
Record 11, Textual support, French
Record number: 11, Textual support number: 1 OBS
L'Office de la langue française du Québec propose «techniques marchandes» et «marchandisage» pour remplacer «merchandising», anglicisme d'usage courant en France. 1, record 11, French, - directeur%20des%20techniques%20marchandes
Record 11, Spanish
Record 11, Textual support, Spanish
Record 12 - internal organization data 1985-11-04
Record 12, English
Record 12, Subject field(s)
- Various Proper Names
- Air Transport Personnel and Services
Record 12, Main entry term, English
- Regional Sales - Merchandising plans 1, record 12, English, Regional%20Sales%20%2D%20Merchandising%20plans
Record 12, Abbreviations, English
Record 12, Synonyms, English
Record 12, French
Record 12, Domaine(s)
- Appellations diverses
- Personnel et services (Transport aérien)
Record 12, Main entry term, French
- Ventes régionales-Plans de marchandisage 1, record 12, French, Ventes%20r%C3%A9gionales%2DPlans%20de%20marchandisage
Record 12, Abbreviations, French
Record 12, Synonyms, French
Record 12, Textual support, French
Record 12, Spanish
Record 12, Textual support, Spanish
Record 13 - internal organization data 1982-08-31
Record 13, English
Record 13, Subject field(s)
- Surveillance and Formalities (Air Transport)
Record 13, Main entry term, English
- Passenger Reservation Information Servicing and Merchandising System 1, record 13, English, Passenger%20Reservation%20Information%20Servicing%20and%20Merchandising%20System
Record 13, Abbreviations, English
Record 13, Synonyms, English
Record 13, Textual support, English
Record number: 13, Textual support number: 1 OBS
Record 13, French
Record 13, Domaine(s)
- Contrôles et formalités (Transport aérien)
Record 13, Main entry term, French
- Système d’information sur les réservations passages et le marchandisage 1, record 13, French, Syst%C3%A8me%20d%26rsquo%3Binformation%20sur%20les%20r%C3%A9servations%20passages%20et%20le%20marchandisage
Record 13, Abbreviations, French
Record 13, Synonyms, French
Record 13, Textual support, French
Record number: 13, Textual support number: 1 OBS
Record 13, Spanish
Record 13, Textual support, Spanish
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