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MARCHANDISAGE MASSE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-04-12

English

Subject field(s)
  • Merchandising Techniques
OBS

Merchandising: Marketing activities, including sales and promotion, designed to make retail goods available, attractive and conspicuous in a store.

Key term(s)
  • mass-merchandising
  • mass-merchandizing
  • mass merchandizing

French

Domaine(s)
  • Techniques marchandes
OBS

Merchandising : Partie du marketing englobant les techniques marchandes permettant de présenter à l'acquéreur éventuel, dans les meilleures conditions matérielles et psychologiques, le produit ou le service à vendre.

OBS

Le terme merchandising est encore utilisé dans les sources les plus récentes bien que la commission de terminologie du ministère de l'économie et des finances et l'Administration française ont proposé marchandisage pour désigner le merchandising.

Spanish

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