TERMIUM Plus®
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MARCHE CIBLE [2 records]
Record 1 - internal organization data 2025-06-20
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Corporate Economics
- Economic Planning
Record 1, Main entry term, English
- service obtainable market
1, record 1, English, service%20obtainable%20market
correct, noun
Record 1, Abbreviations, English
- SOM 1, record 1, English, SOM
correct, noun
Record 1, Synonyms, English
- serviceable obtainable market 2, record 1, English, serviceable%20obtainable%20market
correct, noun
- SOM 2, record 1, English, SOM
correct, noun
- SOM 2, record 1, English, SOM
- target market 3, record 1, English, target%20market
correct, noun
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Service obtainable market is the subset of your SAM [serviceable available market] that you will realistically get to use your product. This is effectively your target market that you will initially try to sell to. ... Identifying your SOM, or your target market, is an important step because building a marketing plan around your TAM [total available market] —in other words, everyone—is a huge waste of resources. Figuring out who exactly you think will actually buy your product will help focus your reach. 1, record 1, English, - service%20obtainable%20market
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Économie de l'entreprise
- Planification économique
Record 1, Main entry term, French
- marché cible
1, record 1, French, march%C3%A9%20cible
correct, masculine noun
Record 1, Abbreviations, French
- SOM 2, record 1, French, SOM
correct, masculine noun
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Le SOM (serviceable obtainable market ou marché cible) [...] se situe à l'intérieur du SAM [serviceable available market]. C'est le segment choisi, celui que [l'entreprise émergente] vise compte tenu de ses ressources, de sa concurrence, de la maturité de son produit et du marché. 2, record 1, French, - march%C3%A9%20cible
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2014-02-05
Record 2, English
Record 2, Subject field(s)
- Marketing Research
- Trade
Record 2, Main entry term, English
- target market
1, record 2, English, target%20market
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
The primary geographic area or group of customers to which a business directs its products or services. 2, record 2, English, - target%20market
Record number: 2, Textual support number: 1 OBS
target market: term used by Parks Canada. 3, record 2, English, - target%20market
Record 2, French
Record 2, Domaine(s)
- Étude du marché
- Commerce
Record 2, Main entry term, French
- marché cible
1, record 2, French, march%C3%A9%20cible
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- marché visé 2, record 2, French, march%C3%A9%20vis%C3%A9
correct, masculine noun
- clientèle cible 2, record 2, French, client%C3%A8le%20cible
correct, feminine noun
- clientèle visée 2, record 2, French, client%C3%A8le%20vis%C3%A9e
correct, feminine noun
- cible 2, record 2, French, cible
correct, feminine noun
- consommateurs cibles 2, record 2, French, consommateurs%20cibles
correct, masculine noun, plural
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Région géographique ou groupe de clients en particulier qui représente la principale clientèle des produits et services d'une entreprise. 3, record 2, French, - march%C3%A9%20cible
Record number: 2, Textual support number: 1 OBS
marché cible : terme en usage à Parcs Canada. 4, record 2, French, - march%C3%A9%20cible
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Estudio del mercado
- Comercio
Record 2, Main entry term, Spanish
- mercado objetivo
1, record 2, Spanish, mercado%20objetivo
masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
- mercado destinatario 1, record 2, Spanish, mercado%20destinatario
masculine noun
Record 2, Textual support, Spanish
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© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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