TERMIUM Plus®
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Consult the Government of Canada’s terminology data bank.
MARCHE TOTAL DISPONIBLE [1 record]
Record 1 - internal organization data 2025-06-20
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Corporate Economics
- Economic Planning
Record 1, Main entry term, English
- total available market
1, record 1, English, total%20available%20market
correct, noun
Record 1, Abbreviations, English
- TAM 1, record 1, English, TAM
correct, noun
Record 1, Synonyms, English
- total addressable market 2, record 1, English, total%20addressable%20market
correct, noun
- TAM 2, record 1, English, TAM
correct, noun
- TAM 2, record 1, English, TAM
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Total addressable market (TAM) ... is the overall revenue opportunity that is available for a product or service if 100% market share is achieved. Because it represents the potential opportunity, it is often used to determine the level of funding or resources that a company should invest into a new product or business line. The concept of total addressable market is important for both startups and existing businesses because it allows them to prioritize specific products, customer segments, and business opportunities, taking into consideration the required resources and potential revenue impact. 3, record 1, English, - total%20available%20market
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Économie de l'entreprise
- Planification économique
Record 1, Main entry term, French
- marché total disponible
1, record 1, French, march%C3%A9%20total%20disponible
correct, masculine noun
Record 1, Abbreviations, French
- TAM 1, record 1, French, TAM
correct, masculine noun
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[Le] marché total disponible [...] est l'ensemble de la demande sur le marché pour un produit ou service. 1, record 1, French, - march%C3%A9%20total%20disponible
Record 1, Spanish
Record 1, Textual support, Spanish
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© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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