TERMIUM Plus®
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MERCATIQUE AMONT [1 record]
Record 1 - internal organization data 2008-06-11
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Merchandising Techniques
Record 1, Main entry term, English
- upstream marketing
1, record 1, English, upstream%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The studies and activities involved in defining a product or service. 2, record 1, English, - upstream%20marketing
Record number: 1, Textual support number: 1 CONT
[Upstream marketing] is the "strategic marketing" phase in which a product's market profile and target customer base is identified. 2, record 1, English, - upstream%20marketing
Record number: 1, Textual support number: 1 OBS
Considerations such as sociological and demographic change, consumer habits, cultural influences, location, customer expectations, assessment of the competition, production differentiation and positioning are other factors used in determining how to profitability develop a product meeting the needs of a specific customer base. 2, record 1, English, - upstream%20marketing
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Techniques marchandes
Record 1, Main entry term, French
- mercatique d'amont
1, record 1, French, mercatique%20d%27amont
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- marketing-amont 2, record 1, French, marketing%2Damont
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Activité stratégique de l'entreprise pour étudier les marchés fournisseurs, évaluer les avantages et les inconvénients de chacun, en engager des négociations pour obtenir les meilleurs produits et les meilleurs services dans les conditions les plus avantageuses. 2, record 1, French, - mercatique%20d%27amont
Record number: 1, Textual support number: 1 CONT
L'analyse des sources de matières premières, l'appréciation de l'éventail des offres disponibles, l'étude des nouvelles solutions et des modalités de prestations, constituent les bases du marketing-amont. 2, record 1, French, - mercatique%20d%27amont
Record number: 1, Textual support number: 1 OBS
mercatique d'amont : terme publié au Journal officiel du 12 mai 2000. 3, record 1, French, - mercatique%20d%27amont
Record 1, Spanish
Record 1, Textual support, Spanish
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