TERMIUM Plus®
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MERCATIQUE COMPORTEMENTS [1 record]
Record 1 - internal organization data 2008-06-11
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Marketing Research
Record 1, Main entry term, English
- situational marketing
1, record 1, English, situational%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The basic assumption with situational marketing is that consumers that are in a "similar moment" in life are receptive to the same promotion, irrespective of their age, sex, income and so on. 2, record 1, English, - situational%20marketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Étude du marché
Record 1, Main entry term, French
- marketing situationnel
1, record 1, French, marketing%20situationnel
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- mercatique de comportements 2, record 1, French, mercatique%20de%20comportements
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Technique mercatique privilégiant le comportement du consommateur à un moment donné. 2, record 1, French, - marketing%20situationnel
Record number: 1, Textual support number: 2 DEF
Pôle d'intervention du marketing insistant sur le contexte dans lequel les produits et les consommateurs se rencontrent. Dans ce cadre, les éléments de l'environnement de l'acte d'achat qui exercent une influence sur le comportement de consommation (bruit, lumière, ambiance, nombre de personnes présentes, saison... voire l'humeur du consommateur) sont intégrés aux variables du mix. 3, record 1, French, - marketing%20situationnel
Record number: 1, Textual support number: 1 CONT
Associer une marque ou un produit à une vedette du sport et du show business est également [considérée comme étant] du marketing situationnel. 4, record 1, French, - marketing%20situationnel
Record 1, Spanish
Record 1, Textual support, Spanish
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