TERMIUM Plus®

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MESURE ATTITUDES [4 records]

Record 1 1998-04-07

English

Subject field(s)
  • Marketing

French

Domaine(s)
  • Commercialisation

Spanish

Save record 1

Record 2 1997-05-30

English

Subject field(s)
  • Communication (Public Relations)
  • Surveys (Public Relations)
CONT

Attitude measurement includes measurement of the consumer's overall affective evaluation (like-dislike), as well as factors that influence this overall evaluation (importance and brand beliefs) and results of the attitude (behavioral intention).

French

Domaine(s)
  • Communications (Relations publiques)
  • Enquêtes et sondages (Relations publiques)

Spanish

Save record 2

Record 3 1997-05-30

English

Subject field(s)
  • Psychology (General)

French

Domaine(s)
  • Psychologie (Généralités)

Spanish

Save record 3

Record 4 1987-12-09

English

Subject field(s)
  • Psychometry and Psychotechnology
OBS

Using the colour meanings test and the pre-school attitudes measure (PRAM), we have measured the levels of evaluation of colour and ethnic identification.

French

Domaine(s)
  • Psychométrie et psychotechnique

Spanish

Save record 4

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