TERMIUM Plus®

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MESURE COUVERTURE BRUTE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-10-14

English

Subject field(s)
  • Statistical Surveys
  • Advertising Techniques
DEF

The number of messages delivered to the target audience, irrespective of the number of messages received by each individual, expressed as a percentage of the target audience.

DEF

A calculation used to determine media weight; arrived at by multiplying reach times frequency.

French

Domaine(s)
  • Sondages et enquêtes (Statistique)
  • Techniques publicitaires
DEF

Somme brute des cotes d'écoute mesurées à divers moments de l'horaire d'un réseau ou d'une station, afin d'évaluer sommairement le nombre d'impressions produites par un message publicitaire ou par quelque autre communication, même si en vertu de ce procédé, une même personne peut être comptée plusieurs fois.

Spanish

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