TERMIUM Plus®

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MICRO ENVIRONNEMENT [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-08-26

English

Subject field(s)
  • Marketing
CONT

It's probably best to think along two distinct lines, which are the micro environment of the firm and the broader macro environment within which the firm operates.

Key term(s)
  • micro environment
  • microenvironment

French

Domaine(s)
  • Commercialisation
DEF

Ce qui compose l'environnement immédiat de la firme et qui est susceptible de l'affecter, surtout à court terme.

OBS

Ce sont des composantes que la firme peut souvent contrôler: finances, production, marketing, recherche et développement, personnel.

Key term(s)
  • micro environnement

Spanish

Save record 1

Record 2 1986-03-10

English

Subject field(s)
  • Marketing
DEF

The marketing environment characterized by forces over which marketers have no direct control but which they may attempt to manipulate by means of promotional actions.

French

Domaine(s)
  • Commercialisation

Spanish

Save record 2

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