TERMIUM Plus®

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MICRO-MARKETING [1 record]

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Record 1 2025-09-26

English

Subject field(s)
  • Marketing
  • Economics
CONT

... micromarketing focuses on marketing products or services to a small group of highly targeted consumers who are selected based on specific identifying characteristics ... This enables companies to customize their campaigns to specific segments.

Key term(s)
  • micro-marketing

French

Domaine(s)
  • Commercialisation
  • Économique
DEF

[...] stratégie de marketing qui se concentre sur des segments de plus en plus petits, allant de l'économie nationale à une ligne de produits spécifique.

OBS

Cette stratégie est utilisée pour cibler des consommateurs spécifiques et leur offrir des produits et services qui répondent à leurs besoins spécifiques.

Key term(s)
  • micro-marketing

Spanish

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