TERMIUM Plus®
From: Translation Bureau
On social media
Consult the Government of Canada’s terminology data bank.
MIX-MEDIA [2 records]
Record 1 - internal organization data 2012-07-30
Record 1, English
Record 1, Subject field(s)
- Advertising
Record 1, Main entry term, English
- media mix
1, record 1, English, media%20mix
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- media selection 2, record 1, English, media%20selection
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A combination of media to be used in an advertising campaign. 3, record 1, English, - media%20mix
Record 1, French
Record 1, Domaine(s)
- Publicité
Record 1, Main entry term, French
- combinaison de supports
1, record 1, French, combinaison%20de%20supports
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- combinaison de médias 2, record 1, French, combinaison%20de%20m%C3%A9dias
correct, feminine noun
- mix-médias 3, record 1, French, mix%2Dm%C3%A9dias
masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Ensemble de supports choisis pour véhiculer une campagne publicitaire. 1, record 1, French, - combinaison%20de%20supports
Record number: 1, Textual support number: 1 OBS
Le choix se fait à partir de leurs caractéristiques (puissance, capacité de ciblage, efficacité publicitaire, cadre juridique...) et de leur capacité à répondre à meilleur coût aux objectifs de la campagne. Un mix-médias joue également sur les complémentarités et synergies qui existent entre différents médias. 3, record 1, French, - combinaison%20de%20supports
Record 1, Key term(s)
- combinaison de média
- mix-média
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1989-08-17
Record 2, English
Record 2, Subject field(s)
- Applied Arts (General)
Record 2, Main entry term, English
- mixed media on canvas 1, record 2, English, mixed%20media%20on%20canvas
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, French
Record 2, Domaine(s)
- Arts appliqués (Généralités)
Record 2, Main entry term, French
- mix-média sur toile
1, record 2, French, mix%2Dm%C3%A9dia%20sur%20toile
masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
GCtranslate (available on the Government of Canada network only)
Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: