TERMIUM Plus®

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MOBILE SELECTIF [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1987-02-23

English

Subject field(s)
  • Marketing
  • Advertising
  • Motivation and Advertising Psychology
DEF

Those motives associated with the purchase of one brand over others.

CONT

The reasons for buying one brand of skim milk, like Weight Watchers, over Sealtest would be referred to as selective buying motives.

French

Domaine(s)
  • Commercialisation
  • Publicité
  • Motivation et psychologie de la publicité
DEF

Mobiles qui conduisent pour un objet déterminé au choix d'un fournisseur ou d'une marque particulière.

Spanish

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