TERMIUM Plus®

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NON ARRONDI [3 records]

Record 1 2017-05-12

English

Subject field(s)
  • Market Prices
  • Pricing Theory
OBS

In general retailers believe that pricing items at odd amounts will result in larger sales. Thus 49 cents or 98 cents will bring greater revenue than 50 cents or $1.

French

Domaine(s)
  • Prix (Commercialisation)
  • Théorie des prix
DEF

Prix de vente d'un produit fixé juste au-dessous du prix arrondi.

OBS

Pour des raisons psychologiques, le détaillant offrira rarement des produits aux prix ronds. Il préférera choisir des prix au nombre impair classant automatiquement ces prix dans la dizaine ou la centaine inférieure.

Spanish

Save record 1

Record 2 2011-02-21

English

Subject field(s)
  • Mathematics

French

Domaine(s)
  • Mathématiques

Spanish

Save record 2

Record 3 1998-08-21

English

Subject field(s)
  • Market Prices
DEF

Pricing at odd amounts ($4.99 rather than $5, for example) in the belief that these seemingly lower prices will result in larger sales volume. A form of psychological pricing that is also called "penny pricing".

OBS

Pricing such as $9.99 to make it appear cheaper.

French

Domaine(s)
  • Prix (Commercialisation)
DEF

Type de fixation psychologique de prix qui consiste à terminer le montant du prix d'achat d'un produit par un nombre impair, comme, par exemple, 16,99$ ou encore 19,95$.

Spanish

Save record 3

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