TERMIUM Plus®

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NON-RECONNAISSANCE MARQUE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1988-09-27

English

Subject field(s)
  • Marketing Research
DEF

A brand is not recognized by final customers at all, even though middlemen may use the brand name for identification and inventory control.

French

Domaine(s)
  • Étude du marché

Spanish

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