TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SPONSORING [3 records]

Record 1 2015-09-30

English

Subject field(s)
  • Advertising Techniques
CONT

Request for Sponsorship ... We believe that helping Canadian communities bring their passions to life makes our country a richer place to live. That’s why we prioritize our support of community initiatives in hockey, the arts, and marathons, which celebrate the uniqueness and diversity that make Canada great.

French

Domaine(s)
  • Techniques publicitaires
DEF

Soutien matériel apporté à une manifestation, à une personne, à un produit, à une entreprise ou à un organisme en vue d'en retirer des avantages directs.

OBS

Les opérations de parrainage sont destinées à promouvoir l'image du parraineur et comportent l'indication de son nom ou de sa marque.

OBS

Outre le terme «sponsoring», on trouve aussi le terme «sponsorisation» en ce sens en France et en Belgique, ainsi que le terme «sponsorat» en France. Leur remplacement par le terme «parrainage» fait l'objet d'une recommandation officielle en France.

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
Save record 1

Record 2 2005-06-28

English

Subject field(s)
  • Education Theory and Methods
  • Training of Personnel
  • Internet and Telematics
DEF

The mechanism by which [an] organisation may fund and support selected employees to undertake approved educational courses.

CONT

An "educational sponsorship" is an arrangement pursuant to which the sponsor provides money, price reductions, equipment, materials, services, or other benefits in exchange for recognition of its products or entity for a specified period of time.

CONT

Orange now wants to develop structured, diversified and dynamic collaboration in educational sponsoring. To this end, Orange has entered into a partnership with the International Institute of Management in Telecommunications ... For Orange, this innovative partnership ... represents another milestone in the dialogue with universities and educational institutes and enables the exchange of know-how and competence.

French

Domaine(s)
  • Théories et méthodes pédagogiques
  • Perfectionnement et formation du personnel
  • Internet et télématique
CONT

Le parrainage pédagogique est une façon d'assister les enseignants dans l'application de la pédagogie coopérative dans leur pratique en classe.

Spanish

Campo(s) temático(s)
  • Teorías y métodos pedagógicos
  • Capacitación del personal
  • Internet y telemática
CONT

En este contexto, el patrocinio educativo se nos presenta como la forma más eficaz de promover estos programas. En los países sajones, pioneros en este tema, el patrocinio educativo y cultural se ha convertido en sinónimo de prestigio para la institución que lo avala debido al indiscutible valor de futuro que conlleva.

Save record 2

Record 3 1994-05-06

English

Subject field(s)
  • National Bodies and Committees (Non-Canadian)
  • Accounting
Key term(s)
  • COSO
  • Committee of Sponsoring Organisations of the Treadway Commission

French

Domaine(s)
  • Organismes et comités nationaux non canadiens
  • Comptabilité
OBS

Source : Bibliothèque du BVG [Bureau du vérificateur général].

Key term(s)
  • Committee of Sponsoring Organisations of the Treadway Commission

Spanish

Save record 3

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