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SUBLIMINAL [3 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2020-11-20

English

Subject field(s)
  • Collaborative and Social Communications
DEF

A post that refers to a particular user without directly mentioning them, typically as a form of furtive mockery or criticism.

OBS

subtweet: term used on the social media application Twitter.

French

Domaine(s)
  • Communications collaboratives et sociales

Spanish

Save record 1

Record 2 2010-08-19

English

Subject field(s)
  • Motivation and Advertising Psychology
CONT

subliminal stimulus. ... a stimulus below the threshold of awareness, that is, one too weak to be specifically apprehended and reported but not too weak to be influential on conscious processes or behavior; the effects of such stimuli are also termed subliminal.

OBS

It was not possible to determine the source language for ISO-5492-1.

French

Domaine(s)
  • Motivation et psychologie de la publicité
DEF

Se dit d'un stimulus appréhendé, mais trop faible pour passer le seuil de la perception. Des stimulations subliminales semblent cependant pouvoir exercer une influence importante sur le comportement et ont été notamment expérimentées pour la persuasion clandestine de consommateurs.

Spanish

Campo(s) temático(s)
  • Motivación y psicología de la publicidad
DEF

Por debajo de los límites de la conciencia. En la publicidad subliminal se emiten mensajes que son captados inconscientemente.

Save record 2

Record 3 1993-02-22

English

Subject field(s)
  • Communication and Information Management
CONT

Subliminal messages of pity, undervaluing or difference can be conveyed by position or focus on a disabled person. Avoid positioning for display or lingering camera focus which highlights difference (especially focusing on aids such as wheelchairs or guide dogs).

French

Domaine(s)
  • Gestion des communications et de l'information
CONT

Des messages subliminaux évoquant la pitié, la dévalorisation, ou soulignant des différences peuvent être transmis par la façon dont la caméra est située par rapport à la personne handicapée ou par la façon dont elle s'arrête sur elle. Aussi faut-il éviter le gros plan qui met en valeur ou les images qui s'attardent et insistent sur les différences (en mettant l'accent sur les aides comme les chaises roulantes ou les chiens-guides).

OBS

Terme tiré du Manuel du Conseil du Trésor/communications.

Spanish

Save record 3

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