TERMIUM Plus®

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T200 [1 record]

Record 1 2015-02-25

English

Subject field(s)
  • Titles of Courses
  • Training of Personnel
Universal entry(ies)
T200
classification system code, see observation
OBS

Marketing was identified by the communications community as one of its top learning priorities. Marketing is an essential component of communications strategies and plans that must be developed and executed professionally to ensure that audiences understand the value of a product or service. Participants will gain an understanding of the key principles of marketing as well as specific functions such as market segmentation and audience profiling that must be fully integrated into marketing planning.

OBS

T200: a Canada School of Public Service course code.

French

Domaine(s)
  • Titres de cours
  • Perfectionnement et formation du personnel
Entrée(s) universelle(s)
T200
classification system code, see observation
OBS

La collectivité des communications a déterminé que le marketing était l'une de ses principales priorités d'apprentissage. Le marketing est un élément essentiel des stratégies et des plans de communication qu'il faut élaborer et exécuter de façon professionnelle pour s'assurer que les publics cibles comprennent bien la valeur d'un produit ou d'un service. Les participants apprendront les principaux principes du marketing ainsi que des fonctions particulières, comme la segmentation du marché et le profil de l'auditoire, qui doivent être entièrement intégrés à la planification du marketing.

OBS

T200 : code de cours de l'École de la fonction publique du Canada.

Spanish

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