TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

AMOSTRA GRATIS [2 records]

Record 1 2018-12-10

English

Subject field(s)
  • Advertising Techniques
  • Sales (Marketing)
  • Merchandising Techniques
DEF

A sales promotion technique consisting of providing consumers with a sample of a product, at no cost, to induce trial.

CONT

The act of sampling is changing as well. While more traditional in-store customer and indirect distributor sampling still occurs, creativity has entered the mix, allowing companies to fresh outlets for their sampling.

French

Domaine(s)
  • Techniques publicitaires
  • Vente
  • Techniques marchandes
DEF

[...] technique de promotion des ventes qui consiste à offrir gratuitement au consommateur une quantité de produit inférieure à l'unité de vente habituelle.

CONT

Après avoir testé un échantillon, 77 % des Français interrogés se renseignent sur le produit ou sur la marque. Ils sont 67 % à demander plus d'informations en magasin et 59 % sur Internet. L'échantillonnage conduit également à l'achat.

Spanish

Save record 1

Record 2 2018-12-10

English

Subject field(s)
  • Advertising Media
  • Sales (Marketing)

French

Domaine(s)
  • Supports publicitaires
  • Vente
DEF

Petite quantité d'un produit diffusé gratuitement afin de le faire connaître du public.

PHR

échantillon publicitaire de parfum

Spanish

Save record 2

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