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CAMPANHA PUBLICITARIA [2 records]
Record 1 - internal organization data 2020-06-23
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- cooperative advertising
1, record 1, English, cooperative%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- co-operative advertising 2, record 1, English, co%2Doperative%20advertising
correct
- co-op advertising 3, record 1, English, co%2Dop%20advertising
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
In laymen's terms, cooperative advertising is simply a way for two or more businesses to join together in a mutually beneficial partnership to promote their brands. They share the advertising costs, including media and production, and share the space. 4, record 1, English, - cooperative%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- publicité collective
1, record 1, French, publicit%C3%A9%20collective
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité à frais partagés 2, record 1, French, publicit%C3%A9%20%C3%A0%20frais%20partag%C3%A9s
correct, feminine noun
- publicité en coopération 3, record 1, French, publicit%C3%A9%20en%20coop%C3%A9ration
correct, feminine noun
- publicité coopérative 4, record 1, French, publicit%C3%A9%20coop%C3%A9rative
correct, feminine noun
- publicité collective à frais partagés 5, record 1, French, publicit%C3%A9%20collective%20%C3%A0%20frais%20partag%C3%A9s
correct, feminine noun
- publicité coop 4, record 1, French, publicit%C3%A9%20coop
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Campagne publicitaire réalisée/financée conjointement par plusieurs annonceurs. 5, record 1, French, - publicit%C3%A9%20collective
Record number: 1, Textual support number: 1 OBS
Elle peut réunir les annonceurs d'une même branche ou d'un même secteur économique [...] en étant par exemple initiée par une fédération, un syndicat ou une association professionnelle; ou être décidée par un producteur et un distributeur [...] 5, record 1, French, - publicit%C3%A9%20collective
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2018-12-11
Record 2, English
Record 2, Subject field(s)
- Advertising Techniques
Record 2, Main entry term, English
- advertising campaign
1, record 2, English, advertising%20campaign
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- ad campaign 2, record 2, English, ad%20campaign
correct
- promotional campaign 3, record 2, English, promotional%20campaign
correct
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A coordinated advertising effort over a certain period of time in carefully selected media with a specific objective ... 4, record 2, English, - advertising%20campaign
Record 2, French
Record 2, Domaine(s)
- Techniques publicitaires
Record 2, Main entry term, French
- campagne publicitaire
1, record 2, French, campagne%20publicitaire
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- campagne de publicité 2, record 2, French, campagne%20de%20publicit%C3%A9
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Ensemble des activités de publicité, qu'une firme utilise, pendant une période déterminée, pour présenter les caractéristiques d'un produit ou d'un service et pousser les consommateurs à une réaction d'achat ou autre. 3, record 2, French, - campagne%20publicitaire
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Técnicas publicitarias
Record 2, Main entry term, Spanish
- campaña publicitaria
1, record 2, Spanish, campa%C3%B1a%20publicitaria
correct, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
- campaña de publicidad 2, record 2, Spanish, campa%C3%B1a%20de%20publicidad
correct, feminine noun
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 DEF
Conjunto de acciones que se realizan en un período de tiempo para transmitir un mensaje a un público objetivo con unos medios determinados. 2, record 2, Spanish, - campa%C3%B1a%20publicitaria
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