TERMIUM Plus®

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POSICIONAMENTO MARCA [1 record]

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Record 1 2019-02-28

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques
  • The Product (Marketing)
CONT

Competitive branding became a necessity of the machine age - within a context of manufactured sameness, image-based difference had to be manufactured along with the product.

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires
  • Produit (Commercialisation)
CONT

[...] dans une société où l'on a dorénavant une hallucinante abondance de choix, un bon positionnement de marque doit aller plus loin que la description du produit.

Spanish

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