TERMIUM Plus®

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PROMOCAO CONCORRENCIA [3 records]

Record 1 2019-02-28

English

Subject field(s)
  • Advertising Techniques
  • Merchandising Techniques
DEF

A marketing strategy in which a company's product or service is presented as superior when compared to a competitor's.

CONT

A comparative advertising campaign may involve printing a side-by-side comparison of the features of a company's products next to those of its competitor. It may also feature a comparison based on value or cost.

French

Domaine(s)
  • Techniques publicitaires
  • Techniques marchandes
DEF

Technique publicitaire qui consiste à présenter les caractéristiques d'un produit (ou certaines de ses caractéristiques) par rapport à celles [d'un] produit concurrent, dans le but de montrer un avantage concurrentiel discriminant.

Spanish

Save record 1

Record 2 2007-03-28

English

Subject field(s)
  • International Bodies and Committees
  • Trade
OBS

Terminology related to the Free Trade Area of the Americas (FTAA) negotiating process.

French

Domaine(s)
  • Organismes et comités internationaux
  • Commerce
OBS

Terminologie du processus d'établissement de la Zone de libre-échange des Amériques (ZLEA).

Spanish

Campo(s) temático(s)
  • Organismos y comités internacionales
  • Comercio
OBS

Terminología relacionada con el proceso de establecimiento del Área de Libre Comercio de las Américas (ALCA).

Save record 2

Record 3 2001-04-19

English

Subject field(s)
  • Economic Co-operation and Development
  • Labour and Employment
CONT

Recognizing that their prosperity depends on the promotion of competition based on innovation and rising levels of productivity and quality.

OBS

Terminology related to the Agreement on Labour Cooperation: Canada - Chile.

OBS

promotion of competition: term found in the preamble of the Agreement.

French

Domaine(s)
  • Coopération et développement économiques
  • Travail et emploi
CONT

Considérant que leur prospérité passe par la promotion d'une concurrence fondée sur l'innovation et sur le relèvement des niveaux de productivité et de qualité.

OBS

Terminologie de l'Accord de coopération dans le domaine du travail : Canada - Chili.

OBS

promotion de la concurrence : terme retrouvé dans le préambule de l'Accord.

Spanish

Campo(s) temático(s)
  • Cooperación y desarrollo económicos
  • Trabajo y empleo
CONT

Reconociendo que la prosperidad depende de la promoción de la competencia fundada en la innovación y en niveles de productividad y calidad crecientes.

OBS

Terminología relacionada con el Acuerdo de Cooperación Laboral: Canada - Chile.

OBS

promoción de la competencia: término encontrado en el preámbulo del Acuerdo.

Save record 3

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