TERMIUM Plus®

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PUBLICIDADE COMPARATIVA [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2019-02-28

English

Subject field(s)
  • Advertising Techniques
  • Merchandising Techniques
DEF

A marketing strategy in which a company's product or service is presented as superior when compared to a competitor's.

CONT

A comparative advertising campaign may involve printing a side-by-side comparison of the features of a company's products next to those of its competitor. It may also feature a comparison based on value or cost.

French

Domaine(s)
  • Techniques publicitaires
  • Techniques marchandes
DEF

Technique publicitaire qui consiste à présenter les caractéristiques d'un produit (ou certaines de ses caractéristiques) par rapport à celles [d'un] produit concurrent, dans le but de montrer un avantage concurrentiel discriminant.

Spanish

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