TERMIUM Plus®

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PUBLICIDADE CONJUNTA [1 record]

Record 1 2020-06-23

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques
  • Advertising Agencies and Services
CONT

In a nutshell, collaborative advertising is the process of sharing resources, be it funds, people, or other assets, with other companies or individuals that share a common interest.

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires
  • Agences et services de publicité
DEF

Publicité payée par un annonceur principal (par ex. un fabricant) mais à laquelle participent un ou plusieurs annonceurs secondaires selon l'importance de l'espace accordé.

Spanish

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