TERMIUM Plus®
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PUBLICIDADE NATIVA [1 record]
Record 1 - internal organization data 2025-06-09
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Internet and Telematics
Record 1, Main entry term, English
- native advertising
1, record 1, English, native%20advertising
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Advertising that matches the form and function of the platform on which it appears. 2, record 1, English, - native%20advertising
Record number: 1, Textual support number: 1 CONT
Simply put, native advertising is online paid advertising that looks like non-advertising content. 3, record 1, English, - native%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Internet et télématique
Record 1, Main entry term, French
- publicité caméléon
1, record 1, French, publicit%C3%A9%20cam%C3%A9l%C3%A9on
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- publicité intégrée 2, record 1, French, publicit%C3%A9%20int%C3%A9gr%C3%A9e
correct, feminine noun
- publicité mimétique 3, record 1, French, publicit%C3%A9%20mim%C3%A9tique
correct, feminine noun
- publicité native 4, record 1, French, publicit%C3%A9%20native
avoid, anglicism, feminine noun
- publicité indigène 5, record 1, French, publicit%C3%A9%20indig%C3%A8ne
avoid, anglicism, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Publicité qui s'apparente par la forme et la fonction à la plateforme sur laquelle elle apparaît. 6, record 1, French, - publicit%C3%A9%20cam%C3%A9l%C3%A9on
Record number: 1, Textual support number: 1 OBS
publicité caméléon; publicité mimétique : désignations publiées au Journal officiel de la République française le 25 juin 2019. 7, record 1, French, - publicit%C3%A9%20cam%C3%A9l%C3%A9on
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
- Internet y telemática
Record 1, Main entry term, Spanish
- publicidad nativa
1, record 1, Spanish, publicidad%20nativa
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Forma de publicidad en medios pagados que se adapta en forma y funcionalidad al entorno en el que aparece. 1, record 1, Spanish, - publicidad%20nativa
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