TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
TEMPO PUBLICIDADE [2 records]
Record 1 - internal organization data 2020-06-23
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- chain of advertising
1, record 1, English, chain%20of%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Once customers have been informed of a product or service by previous advertising methods, such as TV ads, radio ads, magazines or posters, floor advertising prompts important purchase decisions directly in front of the supermarket shelves, successfully closing the chain of advertising methods through in-store marketing. 1, record 1, English, - chain%20of%20advertising
Record 1, Key term(s)
- advertising chain
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- chaîne publicitaire
1, record 1, French, cha%C3%AEne%20publicitaire
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Contrairement aux débuts de la publicité, la chose à vendre pour laquelle le publicitaire doit insuffler un désir de consommation n'est pas un «produit fini». Toutes les étapes de la chaîne publicitaire pourront généralement à tout moment modifier les composantes de ce produit (caractéristiques, nom, etc.) afin de créer un «objet du désir». 1, record 1, French, - cha%C3%AEne%20publicitaire
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2018-12-10
Record 2, English
Record 2, Subject field(s)
- Advertising Media
- Advertising Techniques
Record 2, Main entry term, English
- advertising period
1, record 2, English, advertising%20period
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
One of the primary benefits of transit advertising is that you get complete market coverage even with a single exterior bus advertisement. ... over the course of a 4-week advertising period, your ad will likely be seen across every corner of a transit system's footprint. 2, record 2, English, - advertising%20period
Record 2, French
Record 2, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
Record 2, Main entry term, French
- période publicitaire
1, record 2, French, p%C3%A9riode%20publicitaire
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- période de publicité 2, record 2, French, p%C3%A9riode%20de%20publicit%C3%A9
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
La période publicitaire : la planification de celle-ci consiste, d'une part, à fixer la durée de la campagne de publicité et, de l'autre, [à fixer] l'étalement de celle-ci sur une période donnée. 3, record 2, French, - p%C3%A9riode%20publicitaire
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Medios de publicidad
- Técnicas publicitarias
Record 2, Main entry term, Spanish
- periodo publicitario
1, record 2, Spanish, periodo%20publicitario
correct, masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
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