TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
TRUQUE PUBLICITARIO [1 record]
Record 1 - internal organization data 2020-06-23
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- stunt
1, record 1, English, stunt
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
- publicity stunt 2, record 1, English, publicity%20stunt
correct, noun
- advertising stunt 3, record 1, English, advertising%20stunt
correct
- gimmick 4, record 1, English, gimmick
correct, noun
- advertising gimmick 5, record 1, English, advertising%20gimmick
correct
- publicity gimmick 6, record 1, English, publicity%20gimmick
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The tricks used by advertisers to get people to buy their product or service they are trying to sell. 5, record 1, English, - stunt
Record number: 1, Textual support number: 1 CONT
Publicity stunts are generally regarded as planned events made to gain exposure and get the public's attention. Today's media publicity stunts are most often made by big companies, movie stars, and for launching a new product(s). 7, record 1, English, - stunt
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- ruse publicitaire
1, record 1, French, ruse%20publicitaire
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- coup 2, record 1, French, coup
correct, masculine noun
- coup de publicité 3, record 1, French, coup%20de%20publicit%C3%A9
correct, masculine noun
- coup de pub 4, record 1, French, coup%20de%20pub
correct, masculine noun
- coup publicitaire 5, record 1, French, coup%20publicitaire
correct, masculine noun
- truc 2, record 1, French, truc
correct, masculine noun
- truc publicitaire 6, record 1, French, truc%20publicitaire
correct, masculine noun
- astuce 7, record 1, French, astuce
correct, feminine noun
- astuce publicitaire 7, record 1, French, astuce%20publicitaire
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Action publicitaire ou médiatique qui donne des résultats spectaculaires en termes d'audience et de visibilité qui sont sans commune mesure avec l'investissement consenti. 8, record 1, French, - ruse%20publicitaire
Record 1, Spanish
Record 1, Textual support, Spanish
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