TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MATERIAL PUBLICITARIO [3 records]
Record 1 - internal organization data 2018-12-10
Record 1, English
Record 1, Subject field(s)
- Advertising Media
- Advertising Techniques
Record 1, Main entry term, English
- advertising material
1, record 1, English, advertising%20material
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
[Material, such as] booklets, brochures, catalogs, audio tapes, video tapes, CDs, ... designed to provide information [about], and stimulate interest [in], ... a product or business. 2, record 1, English, - advertising%20material
Record 1, French
Record 1, Domaine(s)
- Supports publicitaires
- Techniques publicitaires
Record 1, Main entry term, French
- matériel publicitaire
1, record 1, French, mat%C3%A9riel%20publicitaire
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[...] les infopublicités et les autres types de matériel publicitaire sont exclus de la certification d'émissions canadiennes [...] 2, record 1, French, - mat%C3%A9riel%20publicitaire
Record number: 1, Textual support number: 2 CONT
Le matériel publicitaire, qui peut être intégré dans une émission, se distingue des messages publicitaires, qui sont diffusés [...] 2, record 1, French, - mat%C3%A9riel%20publicitaire
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Medios de publicidad
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- material publicitario
1, record 1, Spanish, material%20publicitario
masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2018-12-10
Record 2, English
Record 2, Subject field(s)
- Postal Correspondence
- Advertising Techniques
- Merchandising Techniques
Record 2, Main entry term, English
- advertising mailing piece
1, record 2, English, advertising%20mailing%20piece
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A piece of advertising matter (as a form letter, leaflet, or catalog) for distribution by mail. 2, record 2, English, - advertising%20mailing%20piece
Record 2, French
Record 2, Domaine(s)
- Objets de correspondance (Postes)
- Techniques publicitaires
- Techniques marchandes
Record 2, Main entry term, French
- envoi de matériel publicitaire
1, record 2, French, envoi%20de%20mat%C3%A9riel%20publicitaire
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2018-12-10
Record 3, English
Record 3, Subject field(s)
- Advertising Media
- Merchandising Techniques
- Advertising Techniques
Record 3, Main entry term, English
- advertising matter
1, record 3, English, advertising%20matter
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
"Advertising matter" means and includes any printed or written matter, any sample or device, dodger, circular, leaflet, pamphlet, paper, advertisement, broadside, handbill, card, poster, booklet, or any other printed or otherwise reproduced original or copies of any matter or literature. 2, record 3, English, - advertising%20matter
Record 3, French
Record 3, Domaine(s)
- Supports publicitaires
- Techniques marchandes
- Techniques publicitaires
Record 3, Main entry term, French
- imprimé publicitaire
1, record 3, French, imprim%C3%A9%20publicitaire
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record 3, Spanish
Record 3, Textual support, Spanish
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