TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MENSAGEM PUBLICITARIA [2 records]
Record 1 - internal organization data 2020-06-23
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
- Electoral Systems and Political Parties
Record 1, Main entry term, English
- commercial message
1, record 1, English, commercial%20message
correct, federal act
Record 1, Abbreviations, English
Record 1, Synonyms, English
- commercial advertisement 2, record 1, English, commercial%20advertisement
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
- Systèmes électoraux et partis politiques
Record 1, Main entry term, French
- message publicitaire
1, record 1, French, message%20publicitaire
correct, federal act, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- annonce publicitaire 1, record 1, French, annonce%20publicitaire
correct, feminine noun
Record 1, Textual support, French
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Agencias y servicios de publicidad
- Sistemas electorales y partidos políticos
Record 1, Main entry term, Spanish
- anuncio publicitario
1, record 1, Spanish, anuncio%20publicitario
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- mensaje publicitario 1, record 1, Spanish, mensaje%20publicitario
correct, masculine noun
Record 1, Textual support, Spanish
Record 2 - internal organization data 2018-12-10
Record 2, English
Record 2, Subject field(s)
- Advertising Techniques
Record 2, Main entry term, English
- advertising message
1, record 2, English, advertising%20message
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- advertisement message 2, record 2, English, advertisement%20message
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
Publication advertising makes use of newspapers or magazines to deliver the advertising message to measurable groups of readers. 3, record 2, English, - advertising%20message
Record number: 2, Textual support number: 2 CONT
Several components make up the advertising message: the hook, the slogan, the appeal, and the value. Each component of the advertising message seeks to convince the target market that they should spend money on a product or service. 4, record 2, English, - advertising%20message
Record 2, French
Record 2, Domaine(s)
- Techniques publicitaires
Record 2, Main entry term, French
- message publicitaire
1, record 2, French, message%20publicitaire
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Le message publicitaire peut être communiqué par des moyens que l'on divise couramment en deux séries : les médias et les autres véhicules. 1, record 2, French, - message%20publicitaire
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Técnicas publicitarias
Record 2, Main entry term, Spanish
- mensaje publicitario
1, record 2, Spanish, mensaje%20publicitario
correct, masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 DEF
[Mensaje] creado por y para un tipo de actividad social y económica que intenta persuadir a los posibles consumidores de la compra de un tipo de producto mediante una argumentación. 2, record 2, Spanish, - mensaje%20publicitario
Record number: 2, Textual support number: 1 CONT
El principal componente del mensaje publicitario es de carácter informativo, pues éste debe dar a conocer las características del producto y/o servicio que se esté ofreciendo, así como los beneficios. 1, record 2, Spanish, - mensaje%20publicitario
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