TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
INTERNET ADVERTISING [1 record]
Record 1 - internal organization data 2007-09-25
Record 1, English
Record 1, Subject field(s)
- Electronic Commerce
- Internet and Telematics
- Marketing
Record 1, Main entry term, English
- online advertising
1, record 1, English, online%20advertising
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- interactive advertising 2, record 1, English, interactive%20advertising
correct
- Internet advertising 3, record 1, English, Internet%20advertising
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The visual, audio and interactive means used throughout the Web to inform Internet users and convince them to purchase a product or service sold online. 4, record 1, English, - online%20advertising
Record number: 1, Textual support number: 1 CONT
Online consumers talk back. They demand instant information. In order to keep their attention, advertisers are developing "interactive advertising" that delivers the message in successive layers as part of a dialogue with the consumer. Once the individual shows interest in the initial pitch, the interactive advertiser moves to the next stage, which delivers a message designed specifically for that customer. 5, record 1, English, - online%20advertising
Record 1, French
Record 1, Domaine(s)
- Commerce électronique
- Internet et télématique
- Commercialisation
Record 1, Main entry term, French
- publicité interactive
1, record 1, French, publicit%C3%A9%20interactive
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- cyberpublicité interactive 2, record 1, French, cyberpublicit%C3%A9%20interactive
correct, feminine noun
- cyberpub interactive 2, record 1, French, cyberpub%20interactive
correct, feminine noun
- publicité en ligne 3, record 1, French, publicit%C3%A9%20en%20ligne
correct, feminine noun
- pub en ligne 4, record 1, French, pub%20en%20ligne
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Ensemble des moyens visuels, sonores et parfois interactifs, utilisés à travers le Web, qui sont destinés à informer les internautes et à les convaincre d'acheter un produit ou un service offerts en ligne. 5, record 1, French, - publicit%C3%A9%20interactive
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercio electrónico
- Internet y telemática
- Comercialización
Record 1, Main entry term, Spanish
- publicidad interactiva
1, record 1, Spanish, publicidad%20interactiva
correct, feminine noun, Mexico
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- publicidad en línea 1, record 1, Spanish, publicidad%20en%20l%C3%ADnea
correct, feminine noun, Argentina, Mexico
- publicidad electrónica 2, record 1, Spanish, publicidad%20electr%C3%B3nica
correct, feminine noun, Mexico
- publicidad por Internet 3, record 1, Spanish, publicidad%20por%20Internet
correct, feminine noun, Mexico
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Conjunto de medios visuales, de audio e interactivos que se utilizan a través del Web para informar a los usuarios de Internet y convencerlos de comprar un producto o servicio que se vende en línea. 4, record 1, Spanish, - publicidad%20interactiva
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