TERMIUM Plus®

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ADVERTISEMENT COLOUR [1 record]

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Record 1 2019-02-28

English

Subject field(s)
  • Advertising Techniques
  • Merchandising Techniques
  • The Product (Marketing)
OBS

The usage of colour in advertising is often a very important choice, since colour can have a tremendous psychological impact on people. The national origin of potential buyers, for example, can influence their preference for colour.

Key term(s)
  • color advertisement
  • advertisement in color
  • color ad
  • color advert

French

Domaine(s)
  • Techniques publicitaires
  • Techniques marchandes
  • Produit (Commercialisation)
CONT

Des études spécifiques aux publicités contenues dans les annuaires (pages jaunes) ont été entreprises. [...] grâce à des mesures de suivi oculaire («eye-tracking») [...] les consommateurs repéraient les annonces couleurs avant celles en noir-et-blanc, [ils] en remarquaient davantage, et [ils] passaient en moyenne 21 % de temps en plus sur une annonce en couleurs.

Spanish

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