TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING MATERIAL [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2018-12-10

English

Subject field(s)
  • Advertising Media
  • Advertising Techniques
DEF

[Material, such as] booklets, brochures, catalogs, audio tapes, video tapes, CDs, ... designed to provide information [about], and stimulate interest [in], ... a product or business.

French

Domaine(s)
  • Supports publicitaires
  • Techniques publicitaires
CONT

[...] les infopublicités et les autres types de matériel publicitaire sont exclus de la certification d'émissions canadiennes [...]

CONT

Le matériel publicitaire, qui peut être intégré dans une émission, se distingue des messages publicitaires, qui sont diffusés [...]

Spanish

Campo(s) temático(s)
  • Medios de publicidad
  • Técnicas publicitarias
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