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ADVERTISING MIX [1 record]

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Alphabetical list of terms

Record 1 1981-10-06

English

Subject field(s)
  • Advertising Agencies and Services
OBS

prestige media are also sometimes employed in the advertising mixes of mass-marketed products.

French

Domaine(s)
  • Agences et services de publicité
OBS

l'homme de publicité (...) doit recommander une politique publicitaire (que l'on appelle parfois "advertising mix"), [c'est-à-dire un choix et un dosage entre les différentes techniques publicitaires].

Spanish

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