TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ADVERTISING OBJECTIVE [1 record]

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Alphabetical list of terms

Record 1 1991-10-09

English

Subject field(s)
  • Advertising Agencies and Services
CONT

if the results of an advertising campaign are to be evaluated, advertising objectives must be distinguished from marketing objectives.

French

Domaine(s)
  • Agences et services de publicité
CONT

on confond souvent objectif commercial et objectif publicitaire et il arrive (...) que l'on assigne à la publicité l'objectif commercial global.

Spanish

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