TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ATTENTION GETTING VALUE [1 record]

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Record 1 2018-12-10

English

Subject field(s)
  • Advertising Agencies and Services
  • The Product (Marketing)
  • Advertising Media
CONT

There are two methods for evaluating the attention getting value of the advertisements. One is pre-test and the other is post-test. In a pre-test evaluation, the consumers are asked to indicate the extent to which they recognize or recall the advertisement they have already seen.

French

Domaine(s)
  • Agences et services de publicité
  • Produit (Commercialisation)
  • Supports publicitaires
CONT

Le rôle de la marque diffère selon le contexte d'achat (expérience, implication, différences perçues) : Valeur d'attraction : par rapport aux nouveaux clients, la notoriété, les composantes de l'image exercent un pouvoir d'attraction.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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