TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

COPY APPEAL [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2011-02-18

English

Subject field(s)
  • Advertising
CONT

Find an example of each of the emotional copy appeals we discussed that are used to convince people to buy their products. Remember these are COPY APPEALS so the words, and not just the picture, must convey the idea.

French

Domaine(s)
  • Publicité

Spanish

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