TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

COPY RESEARCH [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-02-27

English

Subject field(s)
  • Advertising
DEF

Advertising copy research (as distinct from consumer research) is designed to identify problems and minimize risk, not to recognize Big Ideas. If copy research could tell a Big Idea from a safe idea, advertising today would be replete with Big Ideas.

French

Domaine(s)
  • Publicité

Spanish

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