TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CROSS-RUFF COUPON [1 record]

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Record 1 2006-05-03

English

Subject field(s)
  • Advertising Agencies and Services
  • Merchandising Techniques
OBS

the most attractive feature of in-pack couponing is that it produces a high rate of redemption ... A coupon good for the purchase of another product, called a cross-ruff coupon, may produce from 10% to 40% redemption.

French

Domaine(s)
  • Agences et services de publicité
  • Techniques marchandes
DEF

[...] variante du couponnage par le conditionnement [...] c'est un coupon qui, dans un produit, offre une réduction sur un autre produit de la même firme.

Spanish

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